2012 AFP Liquidity Survey

How are treasurers and business owners preserving cash during a time of economic uncertainty?

In order to provide insight into the liquidity concerns of organizations today, RBS Citizens Treasury Solutions sponsored the 2012 AFP Liquidity Survey. Conducted by the Association of Financial Professionals (AFP), the survey provides a snapshot of how senior treasury and finance professionals are thinking about their short-term investment options and policies.

Jim Gifas, head of RBS Citizens Treasury Solutions, explains that the survey findings echo what Treasury Solutions professionals are hearing from clients during the current economic uncertainty: “Today, companies are clearly seeking safety and soundness. Across the board, we see that the primary focus is on preservation of capital, and treasurers and CFOs are eager to see how this is being managed on a global scale.”

At Treasury Solutions, an important part of being a trusted advisor to our clients is understanding the challenges of running and growing a business. We stay on top of the shifting regulatory, political, and economic landscape and work with clients to determine how these factors impact their treasury decision-making.

In this video, Jim Gifas explains the key take-aways for treasurers from the survey, and how companies can work with their banking partners to make informed decisions about their liquidity options.