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Citizens Financial Group launches Find Your Fit advertising campaign
Free Fit Checkups available at every Citizens Bank and Charter One branch Providence, R.I. (February 14, 2008) - In response to customer feedback about the economy, Citizens Financial Group is inviting customers to stop by any Citizens Bank or Charter One branch for a free Fit CheckupSM, a one-on-one consultation with a Banker who can help them select the products and services that best fit their borrowing and savings needs. The Fit Checkups are part of a new campaign that Citizens is launching throughout its footprint on February 17 called Find Your Fit.
“At Citizens, we are committed to fitting into our customers’ lives, not the other way around,” said Joseph J. MarcAurele, President, Citizens Bank, Rhode Island. “With online banking, 24-hour phone banking and the most in-store branches in our footprint offering customers seven-day banking and extended weekday hours, we enable customers to bank how, when and where they want. What’s more, with products such as our Choose-Your-Payment Home Equity Loan and Steady Save, we can help customers plan for their futures in ways that fit their personal situations, budgets and financial goals.”
To promote its commitment to delivering products and services that meet the individual needs of customers, Citizens will kick-off its Find Your Fit campaign with print advertisements in its New England, Mid-Atlantic and Midwest regions on February 17. New television spots will debut on February 18 in select markets, including Providence.
The company also is debuting new online and outdoor advertising and will use direct mail to promote its Fit products and services, including Choose-Your-PaymentSM Home Equity Loan, Steady SaveSM and free account alerts.
With Citizens’ Choose-Your-Payment Home Equity Loan, customers can obtain a home equity loan that fits their budget by selecting their monthly payments. Customers can apply for a Choose-Your-Payment Home Equity Loan online, at any Citizens Bank branch and by calling
1-800-340-LOAN. Citizens’ Steady Save lets customers conveniently add to their savings on a regular basis by making automatic deposits from their checking to their savings accounts, free of charge. Customers enrolled in free online banking can arrange to have free alerts sent to their mobile phones, e-mails and pagers when checks clear and other events occur.
As part of the campaign, which was created by Arnold Worldwide, Citizens has made a number of new interactive tools, or Fit calculators, available at www.citizensbank.com and www.charteronebank.com. Customers can use the calculators to help them select the deposit and lending products that best meet their needs.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is a $159 billion commercial bank holding company. It is headquartered in Providence, R.I., and, through its subsidiaries, has more than 1,600 branches, more than 3,300 ATMs and more than 24,500 employees. Its two bank subsidiaries are RBS Citizens, N.A. and Citizens Bank of Pennsylvania. They operate a 13-state branch network under the Citizens Bank brand in Connecticut, Delaware, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, and the Charter One brand in Illinois, Indiana, Michigan and Ohio. CFG has non-branch retail and commercial offices in about 40 states. It is one of the 10 largest commercial banking companies in the United States ranked by assets and deposits. CFG is owned by RBS (The Royal Bank of Scotland Group plc).
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